False advertising got them nowhere.

Posted in typewriter facts.

In the early part of the 20th century, a typewriter was marketed under the name “noiseless” and advertised as “silent”. It was developed by Wellington Parker Kidder, and the first model was marketed by the noiseless typewriter company in 1917. It failed to sell well, leading some observers to the conclusion that the “clickety-clack” of the typical typewriter was a consumer preference. A more likely reason is that the claims of silent operation were simply untrue… and nobody likes a liar.